A legal blog should definitely be among the attorney marketing approaches you take advantage of. Publishing a blawg can certainly be cumbersome and sometimes inconvenient. It’s hard to come up with fresh post strategies on a regular basis. Here are a number of strategies to ramp up your creativity.

1. Compose A List – Internet visitors want to browse lists. Lists tend to be easy to digest and match the way content on the web is read through.

2. Reference good links – It’s hard to uncover really great content on the web. Your followers will enjoy a good collection of useful links to content, resources, etc.

3. Write About A Personal or Professional Story – Your followers will love a story you convey relating to your experiences. Stories evoke feelings and emotions get most people engaged in the discussion. Bring up a story concerning a tricky client or a difficulty you experienced professionally. Individuals will identify with you.

4. Supply Understanding & Experience – You have developed a large amount of practical knowledge through the years, make use of that expertise while composing legal blog posts. Individuals have concerns and look to the thought leaders within the industry to find answers. Establish yourself as a thought leader by developing articles in your law firm’s blog.

5. Examine Various Other Blogs In Your Practice Area – Examining other law firm blogs and staying current on the articles is a good way to get ideas for your own blog articles.

If you make an effort to frequently create beneficial legal blog content, you will discover a substantial gain in your attorney marketing efforts. A blog will help you get found by search engines like Google, confirm your standing in your practice area of the law, and present a beneficial resource to clients searching for examples of your competence.

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Attorneys regularly inform me that while they put out the hard work to craft and maintain a blog, they find it difficult to get more readers. I have made up a list of several strategies that with minimal effort, will help to give further publicity to your firm’s blog.

1. Distribute the blog to applicable web directories. Even though this should seem obvious, I am stunned at how many lawyers neglect to actually do this. Distributing your firm’s blog to directories can help to give men and women looking for your blawg content the potential to discover it. The following is a checklist of a few blog directories to get you started: Blawg, Technorati, MyBlogLog, and ABA Blawg Directory. There are countless others as well. Just conduct a search for “Legal Blog Directories” and start submitting.

2. Use Twitter to send out your blawg posts. The significant thing about Twitter is that like-minded people can come across one another and share thoughts and content. You can implement a program, for instance twitterfeed, to automatically send out your content as you publish them to your blog.

3. LinkedIn Groups and Facebook. Spreading your articles and thoughts with fellow law firms and group members through LinkedIn and Facebook is a very good means to get additional exposure. Start by subscribing to appropriate LinkedIn groups such as Legal Blogging, Lawyer Marketing – Grow Your Practice, Legal Marketing, and any others that may be more practice specific. Share your posts with the LinkedIn groups. If you produce useful material, people will visit to read and subscribe.

4. Comment on other Attorney’s blawgs. The very dynamic of blogging lends itself to engaging and conversation. Take time to browse other interesting blog articles and remark on these, expressing your thoughts. DO NOT SPAM. The idea of this exercise is to include yourself in the blogging community and participate in the discussion, not spam others.

5. Take advantage of social bookmark sites to submit your most effective legal blog posts. Uploading a great post to sites like Digg, Stumbleupon, Reddit, and Delicious will drive readers to your blawg. If others like the articles you write, they will “vote” for it. This can bring new eyeballs to your posts.

Social media is the hot topic on the web these days. Lots of companies and firms are jumping head over heals to get involved in each new wave and site that comes out. In my opinion, the first place lawyers should start building their presence is on LinkedIn. Utilizing LinkedIn gives you a valuable resource for networking. There are over 43 million professionals on LinkedIn and growing.

Here are 5 suggestions for jump starting your LinkedIn presence:

1. Make Your First Impression Count – Just like a job interview, your first impression you make on LinkedIn is important. You want your profile picture to be professionally done and attractive. People want to know that you cared enough to represent your image in a professional manner. You should also create a headline that reflects your needs in a clear and concise way. For example, if you are seeking employment, looking to hire, or just need advice make sure you put that in your headline.

2. Add Your Name To Your LinkedIn Url – LinkedIn allows you to customize your LinkedIn url with your name. You should take full advantage of this. This will help to brand you, allow users to find you in LinkedIn, make your profile easier to promote and remember, and help get you found for Google searches for your name.

3. Add Keywords Throughout Your Profile – Do some thinking about your particular legal niche and what types of keywords a client, professional, or colleague might search for. Add these keywords to your profile so that when a search is performed in LinkedIn, your profile shows up.

4. Add Up To 3 Links On Your Profile – LinkedIn allows you to add 3 links to additional sites on your profile. Take advantage of this. Add links to your firm’s website, other social media profiles, or even your own blog. You should customize the links so they say something meaningful such as My Law Firm’s Website or My Twitter Profile.

5. Join Relevant LinkedIn Groups – LinkedIn offers a great way to connect and join the conversation with their groups. You can search for relevant groups to your legal area, join them, and get involved networking.