From The Blog

by on August 30, 2010 in Lawyer Internet Marketing, Lawyer Internet Marketing Strategy, Lawyer Internet Marketing Technology

A Couple of Ways Building Links Helps Your Law Firm Website Visibility

Hyperlinks are the currency of the web. The easy explanation is, finding different websites to link to you is like getting votes for your site. The more votes you receive, the more reliable you become in the eyes of search engines such as Google. Obviously there are other aspects to contemplate such as the authority and importance of the websites linking back to your firm’s website too.

Exactly What A Link Building Campaign Will Accomplish For You: Several Rewards Of Building Links

1. Backlink Building Can Help Your Law Firm’s Site Rank Better For Particular Keywords – Backlinks pointing to a targeted page on your website, that consist of keywords and phrases you would like to rank higher for as anchor text, can help improve your search positions for your selected keyword. Take for example an injury firm in New jersey. Why don’t we say they are attempting to strengthen their position for the keyword “New Jersey injury lawyer”. The firm will have to set up a page on their website that is optimized for “New Jersey injury lawyer” after which the firm needs to get additional websites to link back to that page along with links that contain “New Jersey injury lawyer” in the text that makes up the hyperlink. This helps to let search engines understand what the page on your website is about and will establish authority due to the fact that other sites are linking to that page with descriptive anchor text.

2. A Link Building Campaign Establishes Website Authority – As you receive additional hyperlinks to different pages of your firm’s website, your complete domain will acquire authority and confidence in the eyes of the search engines. As opposed to this aiding one of your pages rank for a search phrase, your website’s increased domain authority will help all of your articles rank higher. This is why when a website such as www.cnn.com writes content or a new page, it ranks more quickly and higher up than most other sites. This can obviously result in additional visitors for the law firm’s website. The same principle applies to your local attorney site.

3. The Law Firm’s Site Pages Are Visited More Frequently By Google & Additional Pages Get Indexed – The only way someone searching Google can discover your website is if the site is indexed in Google’s search index. As your website gets more authority and confidence, through backlinks, your website becomes “more valuable” in the eyes of Google. The result is that Google checks out your site more often to check for updates. In addition, more pages on your site get added to the Google web index. This offers you additional opportunity to acquire visitors searching Google for your services.